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August 1, 2010:
How Green Products can win the Battle on the Retail Shelf


Soon, we will live in a world where Walmart lists a product's environmental "score" next to its price on the shelf ... where consumers will scan bar codes with their smart phones and learn exactly how green a product - and the company that makes it - really is.Until then, it's up to manufacturers to tell their environmental story, and the best place to do that is right on the product label....