Check out my latest article for Packaging Digest, "Regenerative Packaging Puts the Cherry on Top of Sustainability"; this describes the concept of regenerative products, which James Connelly, VP of Products and Strategy at the International Living Future Institute, describes as those products that result in a net-zero or net-positive environmental impact over their life-cycle. Connelly is to keynote sustainable packaging conference SPC Impact in San Francisco later this month, and plans to educate attendees on what's possible with sustainable packaging when viewed through the regenerative products paradigm.