As some of my more diligent followers know, I have not been blogging about my work on recycling thermoforms because of other marketing obligations. That being said, it just so happens that I got to kill two birds with one stone: I was given the task of writing my very own white paper on the state of recycling clamshells and blisters in America for our outgoing marketing piece for August! How cool is that! It took a lot of work, but to be honest, once I started, it sort of just flowed out of me. Perhaps researching issues around recycling thermoforms for almost a year allowed for the easy transmission of information. This report is probably the most technical piece I have ever written, aside from my senior thesis on our secular age, capitalism, and the Frankfurt school. If anyone is interested, let me know, only two people have ever read this masterpiece; my professor and myself! Ha!
So yea, I am pretty proud of this report because it summarizes why thermoforms are not really recycled in America and what we as an industry can do to change it. While I intend on presenting this report to different publications for further exposure in addition to putting it on our website and using it for our marketing, I thought I would share it with you, my packaging and sustainability friends, first! There are some tweaks I still intend on making, and I would love any feedback you can surmise! Also, we still need to put the bells and whistles on it so it looks like a “real” white paper.
Again, this recycling report is a compilation of my research on recycling with suggestions for our industry.
Check it out!!! Oh, and I apologize but all the footnotes can only be displayed as end notes...