NEW PACK EXPO International Exhibit:
Experience Wrap Rage? Vote on which easy-open clamshell prototype is the easiest to open in Dordan’s NEW interactive exhibit at PACK EXPO!
International Pack Expo is produced by PMMI, the Association for Packaging and Processing Technologies.
Chicago, IL – November 6-9, 2016—Dordan, a custom thermoformer of plastic clamshells, blisters, trays and components, to offer a new interactive exhibit at PACK EXPO International where show attendees are invited to interact with several easy-open clamshell prototypes and vote on which design is in fact, the easiest to open.
Dordan began prototyping different easy-open clamshell concepts for retail over a year ago, with the hopes of developing a clamshell that simultaneously keeps products safe from pilferage while allowing the consumer to easily open and reuse the retail clamshell package.
Dordan has designed and prototyped 5 different easy-open clamshells that offer different solutions to the same problem. The new PACK EXPO exhibit will allow show attendees to interact with each prototype, voting on which version is the easiest to open. Votes will be analyzed and the results of the vote made available on Dordan’s corporate blog, www.dordan.com/blog.
Dordan President and CEO Daniel Slavin explains, "Clamshell packaging is great at keeping product safe from pilferage at retail as it is designed to be difficult to open. However, wrap rage—consumers’ sited frustration with opening clamshell packaging—continues to be the thorn in my side as a thermoformer of clamshells. By experimenting with different easy open clamshell features and concepts over the last year, Dordan now offers a tool box of design elements that can enhance the consumers’ clamshell opening experience.”
Visit Dordan Manufacturing at PACK EXPO International in the Upper Lakeside Center, booth E-8505, to interact with Dordan’s easy-open clamshell prototypes and vote on which prototype is the easiest to open.
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