Good morning, my sustainable packaging peeps!
And what a GOOD morning it is! Why, you may ask?! Because we the plastics people finally got thrown a bone from environmental researchers, courtesy of a new study.
Released by the American Chemistry Council and conducted by TruCost, a data-driven research firm that partnered with the United Nations in 2014 to study the environmental costs associated with plastics, the new report is titled "Plastics and Sustainability, A Valuation of Environmental Benefits, Costs, and Opportunities for Continuous Improvement."
The study finds that the environmental cost of plastic in consumer goods is nearly 4 times less than the alternative materials that would be needed to replace plastics. What the what?!?
Look out for my analysis in Packaging Digest Magazine early August, after I digest the 86-page report, pun intended.
Three cheers for plastics and sustainability!