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You Can't Manage What You Can't Measure

Posted by Chandler Slavin on Oct 18, 2012 10:12:00 AM

Hey!

Today we are going to pick up on the old’ integrating a sustainability management program at Dordan discussion. As those of you who follow my blog know, I have begun investigating how to implement a program for optimizing Dordan’s production efficiency—be it by working towards zero waste to landfill or reducing energy consumption—ever since the SPC’s call for “collective reporting” among its member companies. However, we all know you can’t manage what you can’t measure, which lead me to consider conducting an LCA of Dordan’s thermoforming process; this would allow us to compare our performance to the industry average, establishing a baseline off which progress can be gauged. That assumption directed me to the book “The Hitch Hiker’s Guide to LCA,” an insanely intimidating treatment about life cycle assessment methodology and application. I contacted my friend—a practitioner of LCA—inquiring into the value of performing a blank slate LCA (SimaPro, Gabi) for Dordan’s manufacturing process. Here it was articulated that one should only invest in such an analysis if one believes that their process is more “sustainable” than the industry average and needs to document it for business development goals. Obviously there are many benefits to performing a company-specific LCA from the internal management perspective, but in the context of bottom line performance, such an investment for a medium sized manufacturer like Dordan can only be warranted in the anticipation of transparent data that communicates optimized performance.

“Okkk…but how do I know if Dordan has optimized performance when compared with the industry average, thereby warranting a blank slate LCA,” I asked my friend?

“You perform an inventory analysis” he explained, “in which data is collected pertaining to some key performances metrics, like energy and water consumption as per monthly bills, and compare THAT to the average consumption for your specific industry. This simple assessment can be performed via an Excel spreadsheet and will quickly illustrate how your process compares to the average."

Cool, I thought to myself. I began the inventory analysis process, during which I was introduced to the Chicago Waste to Profit Network where I was offered a free trial of their transparent data-management tool, Cirrus; this platform allows participating companies to discover “by-product” synergies i.e. one man’s trash is another man’s treasure. By imputing data pertaining to materials going to landfill (and looking for a home) and needed materials, companies are granted insight into “the industrial food chain;” this facilitates the recovery and reuse of a lot of materials otherwise being landfilled.

Dordan announced the goal of zero waste to landfill some time ago, after which I performed a waste audit, segregating the “low hanging fruit” like corrugated for “recycling.” The problem was it cost more for Dordan to “recycle” the corrugated material than landfill it. This discovery quickly killed the mojo of the initiative, which I later revisited after attending The Green Manufacturer Network’s zero waste conference at Burts Bees. This is where I learned about the “milk man” concept; that is, if one company doesn’t generate enough of one type of material destined for landfill to warrant the cost of recycling, companies could collaborate, using one truck to pickup the material from each location, after which, the participating companies split the material rebates.

One more random story and then I will tie all these loose ends together.

Remember some time ago I published “How to Assess Sustainable Packaging: An Overview of the Tools and Resources Available”? This, as the name would imply, describes the differences between a blank slate LCA, a streamlined LCA tool, and a company specific LCA tool. Anyway, this Report, which derived most of its content from a presentation given at Sustainability in Packaging by Dr. Karli Verghese, caught the attention of a representative of EarthShift; this is a soon to be commercialized software, created by the people who brought us PackageSmart. Like PackageSmart, this is a simplified LCA tool that allows manufacturers, like ME, to quantify their environmental footprint without going through the meticulous implementation of a blank slate approach. SWEET. Problem is, its expensive.

Ok, so here I am, wanting to perform an environmental assessment of Dordan’s thermoforming process in order to implement an Environmental Management program (establish baseline off which progress can be measured). The best way to do the former is by conducting a blank-slate LCA, which I don’t know is warranted because I don’t know how Dordan’s production process compares to the industry average as I have yet to complete the suggested “inventory analysis”…and even if it were, I doubt Upper Management would be super thrilled about such a hefty investment. EarthShift is an awesome option, but again expensive, and it only pulls industry data while one builds out their process flow chart in order to provide a streamlined approach…this will provide no competitive angle to Dordan vs. its competitors' environmental performance; consequently, I would have a hard time “selling” Dordan Upper Management on the initial investment. We now have access to Cirrus, which shows us what materials are available at other facilities, but I don’t have upper management support to work cross-functionally i.e. production & purchasing. Today I input some of the materials Dordan is currently sending to landfill based on the waste audit but quickly discovered that again, our quantities don’t warrant the shipping necessary to cement the by-product synergy. AHHHH what is a Sustainability Coordinator supposed to do????

Solutions are just around the corner; stay tuned!

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Taking sustainability at Dordan to the next level...enter the Chicago Waste to Profit Network

Posted by Chandler Slavin on Oct 18, 2012 10:09:00 AM

Hey guys!

Today I am going to pick up where I left off on May 30th’s post, investigating how to assess Dordan’s “carbon footprint” and/or develop operational sustainability initiatives at Dordan. The motivations for this new, internally focused sustainability initiative is multi-faceted: first inspired by the SPC’s call for collective reporting and then catalyzed by conversations with LCA practitioners into the value of performing a company-specific LCA, this inquiry was met today with further support via The Chicago Waste to Profit Network, a program U.S. Business Council for Sustainable Development.

Do you remember in mid-May me mentioning a meeting I was to attend at The Plant in Chicago, organized by the U.S. Business Council for Sustainable Development? It was intended to introduce local manufacturers to The Chicago Waste to Profit Network, which is basically a collaborative space where manufacturing commonalities are communicated, closed-loop relationships built, and savings incurred. Well, I never made it to The Plant as I was recovering from falling ill in Toronto for the SPC meeting. Luckily, the organizers of the Network were available to meet TODAY, using this opportunity to bring me up to speed about the value of the Network.


And if I could diverge, for just a moment, and emphasize how wonderful it is when an opportunity—which you didn’t even know you were looking for—presents itself at such an opportune moment it pushes you forward down a path you didn’t even know you were taking...

In other words, in mid-May when I was invited to The Plant I had not delved as deeply into my inquiry about how to take sustainability at Dordan to the next level as I have as of recent. While the Green Manufacturer’s Zero-Waste-to-Landfill workshop at Burt’s Bees I attended this spring introduced me to some of the resources available to companies looking to work towards zero-waste, I didn’t know how to apply said resources to Dordan’s scale. After all, Dordan doesn’t have the economies of scale that say...Subaru of Indiana has, making it difficult to quantify the price/savings of a zero-waste program. Moreover, when Dordan discovered corrugate was the “low hanging fruit” insofar as material diversion from landfill was concerned via internal waste audits and began collecting for recycling, we could not find anyone to take it off our hands! Consequently, it became Upper Management’s assumption that zero-waste at Dordan may not be an economically sustainable program. If only there was a support system out there that allowed manufactures to discover synergies between their process’s inputs/outputs and those within the same geographical boundary, creating economies of scale and facilitating environmental and economic savings. And enter the Chicago Waste to Profit Network.

Details to come!

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