Download Paper vs. Plastic Retail Packaging Study

Paper carton or plastic clamshell?

In a retail-simulated environment, participants wearing heat-mapping glasses shopped for a razor, toothbrush, and air freshener; each product packaged in both a paperboard carton and a plastic clamshell.

The results found that plastic clamshell packaging facilitated 400% more sales then paperboard packaging.

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Paper vs. plastic packaging

Plastic clamshells vs. paperboard packaging at retail