Can you believe Pack Expo is next month?! This is Dordan's second time exhibiting in Las Vegas and we are excited to bring our newest exhibit--first unveiled at Pack Expo 2012 in Chicago-- to the West Coast packaging community. But first, an introduction to the motivation behind this display...
My father always introduces Dordan as "An engineering/manufacturing based thermoformer," which until I worked there, didn't really translate. In family companies, everyone "sells"; consequently, I have found myself in many a situation where potential clients approach Dordan with the task of thermoforming their super snazzy packaging concept, which turns out to be, non-manufacturable! Whoops!
Dordan engineers therefore have to re-engineer the product and package from scratch (usually the renderings are non-transferrable with our advanced modeling software), in order to develop a solution that performs on and off the line. The moral of the story? Smart package designs require experience with--and insight into-- the capabilities and limitations inherent in the intended conversion processes.
Sooo how do you demonstrate this engineering-based package design advantage of Dordan to Pack Expo booth passer-buyers??? You create cool videos, but of course!
Below is a sneak peek of one portion of Dordan's Pack Expo Display, photo-realistic engineering drawings.
