Hello, my sustainable packaging friends!
As 2016 comes to a close, it is time to reflect on Dordan's most popular content, as demonstrated by views, clicks, downloads, shares, likes and more! Thank you for your interest in Dordan this year and we look forward to continuing to publish content that compels you to click in 2017!
Most Read Blog Post of 2016:
The most read blog post of 2016 was, "Dordan Featured in Plastics News Special Edition on Family Businesses."
Published May, 2016, I write:
Dordan is pleased to be included in Plastics News' Special Edition on Family Businesses!
Published today and titled "Family Extends Beyond Relatives at Dordan," this article shares Dordan CEO & President Daniel Slavin's unique perspective on the value of his family business. This article is a detour from our normal, customer focused-content, as it provides insight into how Dordan is as a company; who we are and what we value; not just what we can do for our customers. It is honest and real and I couldn't be happier with it.
Click here to read the full blog post.
Most Read eBlast of 2016:
The most read eblast of 2016 was distributed February, subject heading: "A Picture is worth a thousand words; a visual history of Dordan's package design."
The email continues,
A picture is worth a thousand words. A visual history of Dordan's package designs provides insight into the engineering-based thermoformer's style and skill.
Click here to read the corresponding blog post, which was also the second most read blog post of 2016.
Most Downloaded Content of 2016:
The marketing content downloaded by the most amount of people in 2016 was Dordan's Fact Sheet, a 2-page overview of our products, services, and capabilities.
Click here to Download Dordan's Fact Sheet.
Most Shared Content on LinkedIn:
The content that received the most amount of shares on LinkedIn in 2016 was a December 15th post, "Dordan Manufacturing Co-Founder Turns 101 Christmas Day."
Click here to read about my Grandmother's accomplishment.
Most Liked Content on LinkedIn:
The most liked content published on LinkedIn in 2016 was a picture of me at PACK EXPO, encouraging attendees to get out and vote in our easy-open clamshell election. Here she be!
And here is the subsequent blog post on the results of the election, which was our third most read blog post of 2016: "Another Surprising Victory: Standard Clamshell Voted Easiest to Open @PACK EXPO."
Cheers to making 2017 as successful as 2016!